iTunes Radio Will Start Promoting Pre-Release Albums

iTunes-RadioAs it stands, iTunes allows users to preview albums before deciding if they want to buy it or not. Well if you were hoping something similar would be offered to Apple’s recently released iTunes Radio, you’d be in luck as Apple’s SVP of Internet Software and Service, Eddie Cue, told Entertainment Weekly that a similar feature would be brought onto iTunes Radio which can be used by record labels and artists to promote pre-release albums. According to Cue, “It’s a huge improvement to do it on iTunes Radio because you don’t go to a store a lot. Hopefully lots of people will be listening to iTunes Radio a lot; from a discovery perspective it’s significantly better.”

iTunes Radio was announced back in the middle of 2013 during Apple’s WWDC 2013 event. The service had been rumored for a while and was expected to be a competitor to other streaming and music discovery services such as Pandora and Spotify. iTunes Radio can be tuned into from iOS devices, along with Mac and PC computers, and on the Apple TV as well. Similar to other music services, listening to songs is free but will include ads, unless you are an iTunes Match subscriber.

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