As you can see in the graph above, Apple’s iPad is dominating both Android tablets as well as Microsoft’s Surface tablets by considerable margin. Even in off-peak surfacing, the iPad accounted for way more traffic than Android tablets and Surface tablets combined, although it really is during the peak periods that the iPad truly shines and is estimated to be four times more than the competition. In order to arrive at their conclusion, Chitika has studied tens of millions of ad impressions within the Chitika ad network, so safe to say that there was a lot of data that they have managed to extract and compile into the graph above.
Interestingly despite Microsoft launching their new Surface 2 tablets which have better specs and better battery life, it would seem that as far as tablets are concerned, they still aren’t generating as much interest compared to the iPad or Android. What do you guys think?