This second screen content will be made available on 2012, 2013 and 2014 Samsung Smart TVs in addition to a wide range of tablets and smartphones. The second screen experience was specially designed so that a new and immersive genre for home entertainment can be introduced to the world, and via this partnership, Mandalay Sports Media is working on a range of shows which will work in tandem with Samsung’s Automatic Content Recognition (ACR) technology platform so that complementary and supplementary content experiences for TV programming can be enjoyed.
Rich Battista, CEO of Mandalay Sports Media, shared, “We are excited to be working with one of the most innovative companies at the intersection of technology and media. Samsung understands our vision for creating story driven content in both the scripted and unscripted space, and when combined with their robust second screen platform, we will jointly provide their millions of users with groundbreaking interactive experiences.” [Press Release]