Chitika’s recent figures show the amount of web browsing done on tablets, and as you can see in the graph above, Apple’s iPad commands a whopping 78% of the browsing done on tablets. Chitika is basing their numbers of “tens of millions” of US and Canadian tablet-based online ad impressions, so it’s safe to say that they had a pretty big pool of data to work with.
As far as changes are concerned, Apple’s iPad actually saw a drop in browsing. In 2013, Apple had an 83.6% web share, but it drop by 5.6% to 78% in 2014. Everyone else, save for Acer, actually saw an increase. Amazon increased from 5.9% to 7.3%, Samsung from 4.5% to 6.3%, Google from 1.3% to 2.1%, and Microsoft from 0.5% to 1.4%.
However with new tablets like the Microsoft Surface Pro 3 coming into the picture, perhaps we could see Microsoft’s web browsing share increase in the next quarterly report, but what do you guys make of Chitika’s findings?