Speaking to CNN Tech, Nintendo of America’s President Reggie Fils-Aime was quoted as saying how it was “unprecedented” for the company. According to Fils-Aime, “The fact that we reached 10 million units sold on a global basis and we’re not fully through the holidays is unprecedented territory for Nintendo. The pace is one of the fastest in our own history and in gaming history.”
He also credited the console’s success to its portability which allows gamers to play it on the go (or docked at home), and also its lineup of games, where titles such as The Legend of Zelda: Breath of the Wild has been rated as one of the best games of 2017. Super Mario Odyssey has also since been received extremely positively, selling as many as 2 million copies within 3 days of its release.
P.J. McNealy, CEO of Digital World Research also believes that the launch of the Switch was done at the right time, helping it to gain ground in an already competitive market. “The Switch is in a position to become the second console in households. The PS4 and Xbox One are in year four, while the Switch is a new console with great first-party titles. Nintendo’s strategy coming in was to load up on [games], such as Mario and Zelda, which help carry hardware sales for several holidays. The company nailed it this year.”