Yahoo Offers Content On Electronic Billboards

Yahoo is king in Japan where search engines are concerned, beating out Google Japan by 51.2% to 39% in a survey done last September. In fact, most Japanese associate the Internet with Yahoo, such is their brand power that the American company now attempts to offer Japanese people content through a special electronic billboard from this fall onwards. These billboards will come equipped with camera that will snap photos of folks walking past, processing the subject’s age and gender. Once determined, the billboards will display specific content (as close as its algorithm allows it to anyways) for the person in question. No idea just how effective this will be when the camera captures an image of the many andrygonous-styled folks roaming the streets these days.

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