In an example he cited, imagine setting your phone’s alarm at 6AM, but because your phone has detected that there is an unusual amount of traffic today on the way to work, it decides to wake you up at 5:30AM instead to give you a head start so that you won’t be late. Pretty nifty, don’t you think? Deviating from that for a moment, Kwon has also mentioned that LG is exploring the possibility of a $100 smartphone but has also stated that it should be a device of decent quality that does not compromise on the user experience too much. So there we have it, a “thinking smartphone” and a $100 smartphone from LG. Safe to say the former would probably be more exciting to look forward to.