Surface tablet poses no competition to us, says HP exec

Slow and kludgey, or unpolished in layman’s terms. Those were the words Todd Bradley, the head of HP’s PC business, used to describe Microsoft’s Surface tablet. In an interview with IDG Enterprise, Bradley had this to say about Surface: “I’d hardly call Surface competition.” Citing the several reasons as to why he thinks so, Bradley alludes that the limited distribution of the tablet is one of its weaknesses. “One, very limited distribution. It tends to be slow and a little kludgey as you use it.”

Another reason Bradley mentioned is its expensive price. “Holistically, the press has made a bigger deal out of Surface than what the world has chosen to believe,” he adds. When asked about HP’s roadmap, the executive confirmed that the company isn’t going to introduce a new consumer tablet until next year, at least before Christmas. Instead, Bradley emphasized that HP’s main priority right now is to develop convertibles that are focused on how its customers use the device.

Gene Ryan Briones
Categories: Tablets
Tags: HP, Surface