This particular move is YouTube’s effort in encouraging users to subscribe to even more channels. A YouTube spokesperson mentioned, “We want to help you build your channel’s audience wherever your fans are. Just like you’ve been able to embed your videos, now you can embed a one-click subscribe button on your site to make it easy for fans to follow you on YouTube.”
Adding this new feature is a no-brainer, all you need to do is enter the name of the channel, where YouTube will then conjure up a personalized code that should be copied and pasted into any content management system that runs a website. Are you stoked with what YouTube has done?