Based on the information being collected, such as what you type, what apps you use, what kind of data is collected by your phone’s sensors, it will then allow developers to use that information to tailor apps to your liking. For example if you frequently search for vegetarian recipes, a cook book app might open up with vegetarian recipes listed by default since it knows that is your preference, or a restaurant-locator might list vegetarian restaurants first, and so on. In a way it is kind of creepy and sort of like an invasion of our privacy, and thankfully the service has reportedly been delayed as Samsung is debating as to whether such a service would actually help them sell more phones, but what do you guys think? Is this a service you would like to have on your phone?