In fact, social media happens to be ranked as the fourth-lowest scoring category of companies when it comes to customer satisfaction, picking up a score of 71 out of 100. This places social media companies ahead of Internet service providers, cable/subscription TV companies and airlines.
It seems that “privacy concerns” and the abundance of advertisements happen to be stumbling blocks when it comes to ensuring that satisfaction with social media remains low. Facebook happens to rank the lowest among all of the seven social media companies listed in the study. Well, with developments such as malware discovered on Facebook that masquerades as a YouTube video does not help its fight, either. The rest of the companies under the social media study include LinkedIn, Twitter, Google+, YouTube, Wikipedia and Pinterest.