According to Blizzard’s announcement, it has been revealed that the recently-released Battle for Azeroth expansion is the series’ fastest-selling expansion released to date. Blizzard is claiming that the expansion has managed to sell more than 3.4 million units of the expansion in its first day alone, setting a new day-one sales record for World of Warcraft.
Mike Morhaime, CEO and cofounder of Blizzard Entertainment said, “Battle for Azeroth is a definitive chapter in the Horde and Alliance conflict at the heart of Warcraft, and it’s been thrilling to see players representing their factions in record numbers and embarking on their war campaigns—not to mention joining in ourselves. But the launch is just the beginning of this conflict. More epic content is coming to World of Warcraft in the weeks ahead, and we can’t wait for players to experience the full story as it unfolds over the course of the expansion.”
There were some who expressed their skepticism when the expansion was announced, but it seems that the game going back to its roots of Alliance versus Horde has managed to recapture the imagination (and credit cards) of players.