A couple of days ago we reported on how secretive Apple has been with regards to developing apps for the Apple Watch, so much so that developers had to leave their source code behind at Apple where we suppose Apple would guarantee its safety from being leaked. That being said it looks like Apple really wants to control the way the Apple Watch is announced to the point where they have reportedly asked developers to hold off on any app announcements until after the event.
As you might have heard, Apple is expected to unveil the Apple Watch tomorrow so until they do, the Cupertino company has reportedly told developers to not provide details on upcoming apps in a bid to keep the details under wraps. This includes revealing screenshots, videos, or launch information. In fact some devs were told to hold off on any announcements until late March or early April which is presumably when the Apple Watch will be released.
At this point in time it’s really anyone’s guess as to what kind of apps will be available for the Apple Watch at launch. Sure, we’ve seen a handful of concept renders which show how some people think apps will run, but we guess Apple really doesn’t want anyone to know until everything is good and ready. Given what a big deal the Apple Watch is and how this is a new product category Apple is entering, it is understandable that they want everything to be “perfect”. In any case if you’d like to learn more about the Apple Watch, check back with us tomorrow at 10AM PT for the details.
Filed in . Read more about Apple Watch, Apps, Smartwatch and Wearable Tech.