Google TV Won't Allow You To Skip Ads

While Google TV might be a good idea to many, a downside of it seems to have surfaced. It won’t be a surprise to anyone, considering that Google is in the advertising business, Google TV product manager Rishi Chandra has confirmed in an interview that ad skipping will not be allowed on the Google TV platform. This might come as frustrating to some as many folks have become accustomed to skipping ads on their home set-top boxes. The idea is that traditional TV advertising didn’t allow advertisers to personalize ads in any way, but with the web, ads can be more targeted, allowing them to reach the users that they’re looking for. Granted, nobody wants to be served ads, but let’s see if Google can turn on the magic and make this seem like a win for consumers too.

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