A market research from ChangewaveReserch concludes that the Kindle Fire is the most significant development since the original iPad. According to them, the Kindle Fire would be the second most-wanted tablet for this holiday – at least, in terms of “intention”. And that’s why we should take this with a grain of salt: intention may be different from actual purchase.Yet, given the low price of the Kindle, there is little doubt that it will allow Amazon to reach to a new group of consumers: those who don’t care enough about a tablet to spend $499. In the end, I wonder if the comparison is even relevant. It may be, in the sense that someone who has a Kindle Fire would probably not buy an iPad. However, that person may not have bought an iPad under any circumstances either.

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It is more likely that the iPad and other high-end tablets will pursue their course, while the Kindle creates a new market in the low-end. In my view, the Kindle Fire is the “Netbook” of tablets. It’s good enough for certain tasks, but it won’t displace -or kill- the high-end products (despite all the media-drama). Check my Kindle Fire review if you want more details.

Filed in Tablets. Read more about Amazon, iPad and Kindle Fire.

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