Remember the Sportiiiis heads-up display for athletes that we took a gander at earlier this year? Yeah, it was cool looking and all of that, but somehow, the recommended retail price of $199 did not really manage jive with the general populace, hence a price reduction is in order. The Sportiiiis heads-up display from 4iiii has now seen a price drop, where it will retail at 75% of the original price – meaning those without calculators and are too lazy to do some mental math, the Sportiiiis will now cost you $149 a pop. Just to recap, this is a “personal coach” which paves the way for the athlete to maximize the benefits of their workout through the delivery of updates on their vital statistics including their heart rate, speed, power, cadence, and pace amongst others as they sweat it out, all without having to take their eyes off the road. Of course, running on a treadmill is a totally different matter, but that is a different story for another day. [Press Release]

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