Facebook CEO says adapting to mobile devices is the company’s biggest challenge

Being the CEO and founder of a billion-dollar company is a daunting task. Facebook co-founder and CEO Mark Zuckerberg is saying that his hardest job as of the moment is adapting to mobile devices. In an interview at the Allen & Co.’s conference in Sun Valley, Zuckerberg said that integrating Facebook’s features to mobile devices is hard because the user experience on mobile devices is much different than on desktops. Apparently the social networking giant is counting on generating revenues from advertising via its mobile service to maintain its dominance in the market.

According to Bloomberg, Facebook is reportedly developing location-based features that will allow marketers to target users with more relevant pitches. “Concerns about slowing growth have driven down Facebook’s shares 19 percent since they began trading in May. The stock fell less than 1 percent to $30.72 at the close today in New York,” Bloomberg writes. Zuckerberg mentioned that the latest Facebook IPO isn’t the biggest change in his life (at least for now), but added that getting married was an even bigger change.

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