[E3 2013] Sony Computer Entertainment announced its PlayStation 4 earlier this year at a global presentation held in New York City, and today at E3, the company not only finally unveiled the console, but has also announced its pricing and availability.

Sony announced the PlayStation 4 will be available this holiday season for $399. This, of course, means you’ll get the PlayStation 4 console,  the new DualShock 4 controller, an HDMI cable, power cable, USB cable and a mono headset. The PlayStation 4 console, as you can see from the image above, has finally seen the light of day and is much slimmer and streamlined than we originally anticipated it to be.

With Sony unveiling the PlayStation 4 as well as its pricing and availability, the next-generation console wars are officially underway as gamers will soon be able to pre-order the console from their retailer of choice. We’re sure there are many of you who will decide to pick up the PlayStation 4 over the Xbox One and the Nintendo Wii U, and considering what Sony showed during its E3 press conference, we definitely will get our pre-orders in as soon as they’re available.

If you want to see the reveal of the PlayStation 4 for yourself, we went ahead and uploaded the moment Sony unveiled the console as well as the official images below.

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