Basically Philips will rely on the lights placed in the store as a grid, and from there they will be able to pinpoint your location and help guide you through the store to help you find the ingredients that you need to make your particular dish, as illustrated in the diagram above. In a way Philips’ system reminds us of iBeacon which uses Bluetooth to detect when a shopper is nearby, thus activating notifications on the shoppers phone. In this case Philips’ system will also be able to notify shoppers of discounts on a particular item while they are within the vicinity of said item. It is a pretty awesome idea although this will probably require a fair amount of investment on the grocery store’s part, but what do you guys think? Could this be the new way we go about grocery shopping?