Medion-Life-E4001For those unfamiliar with Aldi, they’re a supermarket that specializes in budget groceries. This means that you will most likely encounter brands you haven’t heard of, but at the same time if you’re not too fussy about which brand of peanut butter you eat, or whether it’s a “Cola” or “Coca-Cola”, then we guess Aldi is worth checking out.


However the budget supermarket chain has recently dabbled in consumer electronics such as tablets, and now it looks like they are thinking about launching smartphones as well. Starting this Thursday (which we guess is today), Aldi will begin selling their budget smartphone through their “Special buys” program.

Priced at £79.99, we guess it certainly is a budget device. The handset will not be under Aldi’s branding, but it is actually a Medion Life E4001 handset. Now we’re sure many of you guys are wondering what can you get for £79.99, right? Well for starters you’re looking at a 4-inch WVGA display and a 2MP rear-facing camera.

It will also be powered by a dual-core processor clocked at 1GHz with 512MB of RAM, 4GB of onboard storage expandable via microSD, and oddly enough Android 4.0 Ice Cream Sandwich as its OS of choice. Considering that you can get a much better device in the Moto G or even the Moto E, we’re not sure who would pay for the device, but hey, you never know!

Filed in Cellphones..