Call of Duty: Advanced Warfare is Activision’s latest Call of Duty game following its predecessor, Call of Duty: Ghosts. Given that the Call of Duty (and Battlefield) franchise has been around for a while now, are gamers still looking forward to these games, or are gamers starting to lose interest?
Well according to Activision’s CEO Eric Hirshberg, it seems that Advanced Warfare is expected to outsell Ghosts. A report from Games Industry has revealed that the publisher’s internal metrics have revealed that purchase intent for Advanced Warfare is higher than last year, and that engagement with the brand on social media is up as well.
Of course this does not guarantee sales, but at the very least it shows that gamers are interested. This is despite the fact that pre-orders are trending downwards. According to Hirschberg, “Pre-orders are a good barometer for day one, but I don’t think they reflect the overall demand for the product. [They] don’t represent what they used to – because of the move to digital and all the ways people can buy the game.”
Hirschberg also seems to be very optimistic about the game despite the fact that several analysts have predicted that Advanced Warfare will be selling fewer copies than Ghost. Sterne Agee analyst Arvind Bhatia predicted a 15% decrease in sales, while Cowen and Company predicted an even larger decrease of 40%, but what say you?
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