It does take humility in order to rise in the ranks of any chart or even the social and business hierarchy, where this is evident in the event where Amazon has decided to open up a shop – over on bitter rival Alibaba’s Tmall marketplace across the seas in China, far away from the US. What Amazon has put up for offer would include the likes of women’s footwear, food, toys and kitchenware, making this an attempt to tap into the vast potential of the booming Chinese market.
I suppose you can say that it was part of a “feeler” move to introduce a shop for its Kindle e-book reader on Tmall in 2014, which in turn was a step forward after establishing an online presence in the country since four years back. Tmall happens to host close to 50% of all Chinese business-to-consumer transactions.
Yang Xiao of e-commerce services provider HC International, shared, “China’s e-commerce industry is fast-growing and nobody wants to miss it. Amazon wants to add an additional distribution channel in China.”
An Alibaba spokeswoman mentioned, “We welcome Amazon to the Alibaba ecosystem and their presence will further broaden the selection of products and elevate the shopping experience for Chinese consumers on Tmall.”