Without a doubt Canon is one of the biggest names (alongside Nikon) when it comes to DSLRs and professional photography equipment. Take a look at any sporting event and you will find photographers equipped with either a Canon or Nikon DSLR. However that’s just one segment of the market.
As some of you might know, mirrorless cameras are becoming increasingly popular, especially amongst consumers who don’t want to lug around a big and heavy DSLR. Now according to a report from the Nikkei Asian Review, Canon is apparently finally going to start to shift more of their focus onto the mirrorless camera market.
This is based on what Masahiro Sakata, president of Canon group member Canon Marketing Japan told the publication, where he said that the company must “actively roll out products for a growth market even if there is some cannibalization.” It will be interesting to see what Canon will come up with, especially since in recent years their mirrorless efforts haven’t really been as strong as others, such as Sony and Fujifilm.
However the company did recently launch a mirrorless camera that can capture 4K video and reportedly has a new model in the works that will be aimed at families, such as parents who want to capture photos of their kids.