Many of us come across new and interesting things on a daily basis and chances are that we will most likely find some of those things on Amazon, one of the largest online retail services in the world. To enable you to buy those products easily, Amazon and Snapchat have entered into a partnership.
This has resulted in a new camera feature for Snapchat users which will let them easily buy items from Amazon. All that users will have to do when they come across something they want to buy is just point their Snapchat camera at the product. This also works with product barcodes.
An Amazon pop-up card for that product or something similar will then appear. The pop-up will let them load the product either in the Amazon app or through Amazon.com. It’s just a couple of steps from there to actually buy the product.
Whether Snap is going to get a cut of the revenue generated from the sales made through this camera feature remains a mystery. The company itself hasn’t said anything about it. This feature is only available to select users in the United States and it may be a while before it’s widely rolled out.