Viral marketing is all the rage these days. With the popularity of social networks increasing more than ever marketing departments have had to adapt their strategies. Apple certainly doesn’t want to be left out. The company has created a new position where the person hired will be responsible for putting its devices in the hands of high-profile users.
The New York Times Magazine is popular for its visually appealing covers and design, so if you happen to follow it religiously, you might notice a slight change come 2014. The man behind all that, Arem Duplessis, has confirmed that he is leaving the magazine behind and joining Apple as creative director in February 2014. He will be working with the internal marketing team after spending nearly ten years at The […]
The fact that Samsung is based in South Korea doesn’t mean that the company faces no problems in pushing its products to its fellow citizens. Quite the contrary, Samsung spends hundreds of millions of dollars on marketing in South Korea. According to the company’s regulatory filings in the country, its sales promotion costs exceeded its advertising expenditures. Promotional expenditures were up 38.7 percent in the first three quarters of 2013 as […]