Piper Jaffray & Company have conducted a limited internet survey (344 respondents) that concluded that roughly two-thirds would not buy an e-book, even if the price was low. Although any limited survey has to be interpreted with caution, this is not surprising by any means. The bottom line is that the perceived goal of e-books, which is emulating the paper reading experience, is far from being fulfilled. It is true. Additionally, content has not yet reached a critical mass and the delivery system is still primitive. What can be done now is to expose as much consumers as possible to current e-books because the idea of “electronic paper” is really cool, but we need color, better resolution, better design, better content…
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