There are some things that have remained the same for countless years already, and among them include switches. Take a look at your home – they’ve hardly changed since they existed, and while the button sizes have changed, the way they turn on and off via flicks/presses remained the same. The MAGI light switch concept takes on a different format where you are required to rotate the power switch in order for the overhead lamp to open progressively, revealing light in the process. Sounds pretty artsy fartsy to me, but doesn’t it look a wee bit too large for your wall’s comfort? We’d much prefer the status quo to remain in this aspect, thank you very much. Switches should be obscure and not vie for attention with artwork on your wall.