[Web 2.0 Summit] HP is partnering with Wikia, the for-profit collaborative online encyclopedia, to allow people to create magazines based on the content created by Wikia’s community. Wikia will offer print-on-demand services to its users through MagCloud, a HP cloud service that automates magazine publishing. HP allows anyone to become a publisher, thanks to Web 2.0 and the “Cloud”. Connectivity and the new web tools have made micro-payment available to the masses, and now they will have access to micro-publishing: the on-demand publishing service model eliminates the carrying costs making it possible to publish content that was previously economically not viable to print. MagCloud started as an incubation project in HP Labs and it was launched in February. Additionally, HP announced BookPrep, another cloud service that enables on-demand printing of books, directly competing with Lulu and Blurb.
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