Apple opens up iAd creation to the public via iAd Producer

Apple seems to be looking to widen the appeal of its iAd advertising platform as the fruity company has rolled out the iAd Producer, a free desktop application that allows third-parties to make iAds. The application is designed to make it easy for users to design and assemble high-impact, interactive content for iAd and automatically manages the HTML5, CSS3 and JavaScript behind iAds. It’s a nice move, especially since Apple previously charged a princely amount to companies like Nissan and Disney to use the platform. Will iAd become as lucrative a scene as the company’s App Store?

Matthew Chung
Categories: Apple
Tags: Apple Inc