Wrap Up is essentially a simple plastic cage that allows for the larger cable portion of the MagSafe to be wrapped up, while not focusing on easing the pressure off the portion of the cable that is closer to the power brick. Those with MagSafe adapters are probably familiar with their cables fraying near the power brick from being bent too much or too hard over the course of its lifespan, leading to the charger not working completely, or by exposing the wires leading to a possible dangerous situation. Granted there are other cable management options out there, but if Wrap Up sounds like the kind of system you’ve been looking for, head on over to its Kickstarter page for the details.