“After experiencing failures in challenging the smartphone industry, Microsoft has changed its attitude for Windows 8. Although Microsoft currently has about 90% share in the PC operating system market, the company decided to change its strategy for Windows 8 from dominating all the profits to sharing with app designers and PC vendors,” the publication wrote.
The said new profit sharing strategy will reportedly include an offer to app developers a profit sharing scheme that is higher than what Google and Apple is offering. And in addition to that, Microsoft is said to be planning to offer hardware brand vendors a profit share if consumers purchase apps that are recommended by the company. PC brand vendors, on the other hand, refused to comment about the details of the profit sharing scheme. Microsoft also declined to make a comment about it, DigiTimes said.