It seems that the marketing folks over at ZTE have come around, realizing that the success of its Grand S smartphone will rely a whole lot on a price that reflects the kind of hardware inside. Earlier this year, the ZTE Grand S was listed to retail for approximately $770 after conversion in China, which sounds rather suicidal considering how highly competitive the market is in that particular country. Even then, the priciest 5-inch Full HD smartphone in China would not sell for a dollar over the $600 mark.

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Having said that, even ZTE’s very own 5” Full HD smartphone, the Nubia Z5, hovered around the $550 price point, and boasted of a higher battery capacity compared to the Grand S. I guess over the Lunar New Year, the folks at ZTE figured out that the ZTE Grand S would do a whole lot better if it sold for something in between the $480 and $565 price band. ZTE’s Executive Vice President He Shiyou claimed that the ZTE Grand S’ final price will depend on market conditions.

Filed in Cellphones. Read more about and .

5"
  • 1920x1080
  • IPS LCD
  • 441 PPI
13 MP
  • f/ Aperture
1780 mAh
    2GB RAM
    • Snapdragon S4 Pro
    • MicroSD
    Price
    ~$285 - Amazon
    Weight
    110 g
    Launched in
    2013-01-01
    Storage (GB)
    • 16
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