HTC’s Ultrapixel Technology Could Arrive On Future Mid-Ranged Devices

We know that the HTC One will be the Taiwanese company’s only flagship smartphone for 2013, but it looks like some of its technology, namely its “Ultrapixel” camera technology, could be making its way into future HTC mid-ranged devices. The “Ultrapixel” is one of the features that HTC was promoting rather heavily during the teasers leading up to the HTC One’s announcement. With our smartphones being more than capable of replacing compact, point-and-shoot cameras, the capabilities of smartphone cameras are starting to become a make or break feature for some customers.

While HTC did not come right out and confirm it, they did acknowledge that the possibility was there and in an interview with Omio, head of HTC UK and Ireland, Phil Roberson was quoted as saying, “If you look at what we did on the One V [the 2012 entry-level One series phone]; that had the same image chip as we had on the One X […] there is definitely the potential to take it into those spaces.” We have yet to conduct our own review of the HTC One and its camera so it’s hard to tell if this will be a good or bad thing, but we guess at the very least it will be a marketable aspect for HTC’s mid-ranged devices.

Tyler Lee
Categories: Cellphones
Tags: HTC, HTC One (M7)