heineken-igniteWe talked about the concept of Heineken’s Ignite beer bottle a couple of months ago, and it seems that things have been fleshed out even more, with a prototype being produced this time around, certainly living up to its billing as the “first interactive bottle” in the world. It is not going to interact in the same way with that a smartphone would, but rather, it comes with an LED as well as its fair share of wireless sensors which will help the LED flash alongside the music in time, in addition to lighting up each time you decide to take a sip.

When you take a sip of your favorite beer or lager, does some flashy LED lights inspire you to change your taste? This marketing stunt remains to be seen whether it will be successful or not, but regardless, I would like to take some time out and propose a toast to all good ideas that merge the physical with the virtual worlds.

According to Heineken, the launch in Milan has given Heineken the platform to learn how a prototype will perform in a real life environment, and this particular idea is being optimized according to the prototype launch’s success, as Heineken Ignite is being introduced in nightclubs in 7 of their top 25 markets before 2013 calls it quits. Not only that, Heineken Ignite 2.0 has already been identified, and ought to see a release in 2014.

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