The Nintendo Wii U is hardly selling like hotcakes although we’re not sure why. The Wii U has plenty of fun titles, but we guess it is not seen as a “hardcore” console compared to the likes of the Xbox or PlayStation. In any case it seems that Nintendo will be attempting to create more awareness of the console and will be partnering up with UK retailer, Tesco, in an attempt to do so and address the problem of how “many people out there that don’t know what this is.” This is according to Nintendo UK’s marketing director, Shelly Pearce, who spoke with the folks over at MCV.


In order to raise awareness of the Wii U console and some of its features and capabilities, Nintendo will be purchase in-store space at Tesco, along with a five-page flier that will be sent to about 300,000 Tesco customers who have previously purchased a Nintendo Wii (the Wii U’s predecessor), along with coupons for certain games. According to Pearce, “There was a big misconception at launch about what Wii U is […] And one of the big messages is that this is a new console and a new controller.” In any case we’re not sure if this strategy will work for Nintendo but given that the PS4 and Xbox One will be released in the next couple of months, we guess it can’t hurt if Nintendo gave it their all from now until then.

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