amazon-kindle-fire-hdx-8.9-review-16It was reported by the Wall Street Journal earlier this morning that Amazon approached a minimum of three large media conglomerates, being on the lookout for rights to distribute their TV channels online, similar to the ones that are currently available via cable and satellite. All of that has been debunked, however, thanks to word from the proverbial horse’s mouth – Amazon spokesman Drew Herdener. Herdener emailed USA TODAY and mentioned, “We continue to build selection for Prime Instant Video and create original shows at Amazon Studios, but we are not planning to license television channels or offer a pay-TV service.”

I guess that is that, so the rumor should remain dead and buried for now, at least until something else is thrown into the mix down the road, although there is no guarantee of that happening. We do know, however, that Prime Instant Video happens to be Amazon’s video-on-demand service that will remain free for members of the Prime shipping subscription plan, where it boasts of thousands of movies as well as TV shows that can be streamed online, being in direct competition to Netflix.

Well, I guess that’s that – if you want to get your fix of live TV service or pay TV, you are better off looking elsewhere rather than to grasp at straws with Amazon.

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