The two new iPhones, iPhone 5c and iPhone 5S, which were released late last year might have bumped up Apple’s smartphone sales, but appears that even they could not stop the smartphone’s market share from falling down. Kantar Worldpanel ComTech has released the latest figures which indicate that in the three months ending November 2013, Apple’s smartphone market share dropped in almost all regions as compared to the same time back in 2012. On the other hand, both Android and Windows Phone market share grew during the same period. Apple is down almost 9.9 percent in the U.S. whereas Android and Windows Phone are up 8 percent and 2.1 percent respectively.


Windows Phone was able to perform particularly well in Europe where its now the third largest OS with over 10 percent of the market share, double than what it commanded just last year. Dominic Sunnebo, insight director at Kantar, said that despite strong sales of its new iPhones, Apple found it increasingly hard to post year-on-year market share gains due to “resurgent performances” by LG, Sony and Nokia. Japan is the only market where Apple closed out on top with over 69 percent of the smartphone market share. This doesn’t come as a surprise, given the fact that Japan is one of Apple’s fastest growing markets.

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