There definitely is value when it comes to sponsoring a particular sports team, especially when it is a high profile one, since there will be many more eyeballs that will gain awareness of your particular brand. ZTE USA knows this, which is why they have stepped forward to be the official smartphone manufacturer for not one, neither two, but three teams over in the NBA. The three teams happen to be the New York Knicks, Houston Rockets and the Golden State Warriors, and they will do their bit to promote ZTE’s handsets later this coming season.
In this particular deal, ZTE will offer support for the various charitable activities of each team, and this would also include the Knicks’ Garden of Dreams, the Rockets’ Season of Giving and the Warriors’ Community Phone Drive.
This particular sponsorship is part of ZTE’s corporate moves to further expand their presence over in the U.S., which is a lucrative market for any company that intends to make a name for itself on the global stage. After all, they have recently rolled out some rather interestingly priced and designed devices such as the ZTE ZMAX phablet for T-Mobile. It looks as though this could be a winning move in hindsight. [Press Release]