canon-cine-servo-50-1000__04While I was roaming the floor of Inter Bee 2014, a high-end broadcast trade show in Japan, I spotted a demo camera equipped with Canon’s latest monster 50-1000mm lens which was announced a little less than one month ago under the “Canon CINE-SERVO 50-1000mm T5.0-8.9 Ultra-Telephoto Zoom” name. Although it also exists in Canon EOS EF mount (as well as PL), this is a lens primarily designed to shoot movies instead of still photos. It is marketed under the CINE SERVO line, and you will probably not order it from Amazon.

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This rather “elite” lens with a price tag of $78,000 is used by broadcast or movie crews which needs to have a very long zoom (20X) capability, which can further be extended to 1500mm with the built-in 1.5X extender. This is a dream lens for people who want to shoot 4K movies while staying at a good distance from the subject. Sports, racing or wildlife movie capture are obvious examples, but the possibilities are endless.

It would typically be mounted on a Canon C-Series “cinema” camera, but some users also use it on a $10,000 EOS 1D DSLR camera. In theory, it could mount on a more modest model, but if you can afford the lens, we’ll just assume that you don’t have a EOS 60D… I won’t own one anytime soon, but it was a beauty look look at and play with on the show floor.

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