mobile friendly labelWith smartphones being so ubiquitous these days, it is not surprising that more and more websites are starting to feature mobile-friendly designs. After all having a non-mobile friendly design means that customers will be frustrated trying to navigate a website on their small smartphone displays.

Well the good news is that if you’re sick of landing on websites that aren’t mobile-friendly, you’re in luck because Google has recently announced that they will be applying labels in its search results to indicate which websites are mobile-friendly, which you can see for yourself in the screenshot to the right.

According to Google, these changes are expected to be rolled out in the next few weeks, so if you don’t see it when you make your searches, fret not as we’re sure it will get around to your region pretty soon. Now there are some criteria that websites need to meet in order for Google to label it as mobile-friendly.

For example the websites shouldn’t have Flash content and it should text size that is readable without zooming. It should also be optimized for smaller displays so that users won’t have to scroll horizontally or zoom in order to view links or content. For web developers out there who wish to meet Google’s criteria, you can head on over to their website or use their Mobile-Friendly web tool to see if your website is up to scratch.

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