Online video streaming services are embracing content in Ultra HD. Even though 4K televisions aren’t as common right now it is about time that the ball started rolling on 4K streaming. Netflix already started streaming content in 4K earlier this year and now Amazon Instant Video joins the fray. Amazon today announced that its video streaming service will offer a limited selection of content in Ultra HD for streaming in the United States.

Amazon Instant Video happens to be the only other major online video streaming service, apart from Netflix, to offer 4K streaming. Subscribers will be able to take advantage of Ultra HD content through the Amazon Instant Video app on supported smart TVs.

The video streaming service currently offers a very limited selection of content for streaming in Ultra HD, which includes some blockbuster movies like Crouching Tiger, Hidden Dragon, Hitch, Funny Girl and Philadelphia. Ultra HD versions of Amazon’s original content, like Alpha House and Transparent, will be available for streaming as well, apart from content from certain provides, like Orphan Black from the BBC.

Netflix charges subscribers extra for streaming content in 4K but that’s not the case with Amazon Instant Video. Subscribers who want to purchase a movie in Ultra HD from Amazon Instant Video will have to pay upwards of $19.99.

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