Shopping is a big part of the holiday season, with people buying everything from essential daily items to gifts for their friends and family. Its a hectic time of the year, even more so for the folks at Amazon, since they’re running one of the biggest online retailers in the world. Every year after Christmas Amazon reveals some of the shopping trends of the holiday season, and this time around it also announced that 10,000 new users signed up for the Amazon Prime service during this period.

The Amazon Prime service costs $99 per year and offers free two-day shipping to all subscribers. Though that may not be the only reason why 10,000 people decided to pay $99 every year, Amazon also points out that subscribers other perks as well, such as books, music and video as well as cloud storage.

Amazon CEO Jeff Bezos also said that the company is working hard to make Prime even better, and that its going to expand Prime Now to additional cities in the coming year, the Prime Now service was announced last week and it promises one-hour delivery in Manhattan.

There are some interesting tidbits in Amazon’s press release, like how customers purchased so many Elsa dolls that they can reach the top of Cinderella’s castle 855 times, or that enough wiper blades were purchased to cover every drive in Mobile, Alabama, which happens to be the rainiest city in the country.

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