Regardless of the amount of optimism that you have, to call the Amazon Fire Phone a success would be a classic case of lying to yourself at best. The handset does have a whole lot of growing up to do, for sure, since there are many things that one can find fault with, ranging from the user interface that has its fair share of shortcomings, to its exclusivity deal with AT&T, not to mention a price tag that does not do justice to the kind of hardware packed underneath the hood. Having said that, one might wonder whether a really low price would encourage people to actually pick it up? Those who happen to be in the UK and have more than just a passing interest in the Fire Phone would see a price cut – for a single day only, of course.
One will be able to own the 32GB Fire Phone from Amazon for £99 off-contract, which would mean a savings of £300 off the regular price. For those who feel that they would need more than just 32GB, then you can always opt for the 64GB model that will see a £330 discount, resulting in a payment of just £149. Do realize that the Amazon Fire Phone will remain exclusive to the O2 UK network.