In Q4 2014, Kantar reported that Android’s smartphone market share was sitting at 47.6% which is actually a 3.8% decline from the previous year. Apple, however, saw an increase in market share which put them 47.7%, narrowly beating out Android and was also a 3.8% increase from Q4 2013.
This lines up with an earlier report from ABI who reported that Android smartphone shipments saw a decline of 5%. So what contributed to Apple’s success? Unsurprisingly Apple’s latest iPhone 6 and 6 Plus handsets are to thank for that. According to Carolina Milanesi, chief of research at Kantar Worldpanel ComTech:
“While the success of the iPhone 6 and 6 Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.”
Of course it remains to be seen how Android’s market share will fare in the coming quarters, especially with a range of exciting new phones like the HTC One M9, Samsung Galaxy S6, Sony Xperia Z4, and the LG G4. Let’s not forget that Microsoft could put up a fight this year with flagship handsets running on Windows 10.