vangardistNow here is an interesting method of printing a magazine cover. Most of the time, we would think that normal ink would suffice, while there are other companies and organizations out there that would like to go green, and by doing so, they end up with more sustainable ink in use, which would be in the ilk of soy ink. Well, a self-described progressive men’s magazine has come up with a rather provocative cover – simply because it has been printed with ink that contains people’s HIV-positive blood. The reason behind this? To stir up conversations concerning HIV and AIDS.

The Vangardist magazine, which is based in Vienna, touts a readership that amounts up to 100,000 copies each month which comprise of both English and German readers. This special “HIV+” edition intends to draw attention to HIV and AIDS, which is an issue that the editors claim folks have become complacent about.

So far, 3,000 copies of this special edition magazine has been printed, using HIV-positive infused blood. The cover itself proudly proclaims, “This magazine has been printed with the blood of HIV+ people.” Jason Romeyko, the Executive Creative Director of Saatchi & Saatchi Switzerland, did help create the cover, and he shared, “There’s been an 80 percent increase in HIV in the last 10 years — that’s according to the World Health Organization — and that’s pretty shocking. The reason why that’s happening is people just aren’t talking about it anymore.”

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