The Bing for Android app has been updated to allow users to search for data inside other applications installed on the device, this will allow users to get much more done without having to leave the app they’re currently in. It’s possible by tapping into the knowledge and action graph API for developers, so whether it’s a music or a messaging app, users won’t need to “go to search” in order to locate relevant information related to what they’re doing in that particular app.

For example you’re in a social media app like Facebook or Twitter and you see a friend posting about a recent trip. By long pressing the home button Bing will read the contents of the screen and identify the destination that your friend posted about.

It will then present you with information from the web to find out more, as well as a snapshot of key facts about that destination. This is just one of the ways the new functionality can be put to use.

Developers looking to integrate this functionality into their apps can get access to Bing assets that include over a billion entities (people, places and things) with more than 21 billion associated facts. They can harness this powerful technology to bring this functionality to their applications.

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