Amazon wants to be the only service that you use to have anything and everything delivered to you, that’s why the company has been branching out in other delivery businesses to expand its footprint beyond the warehouse and third-party seller business. The company confirmed today that it can now deliver food from restaurants, however this option is only available through the one-hour delivery app Prime Now and is currently limited to select zip codes in Seattle.
The Amazon Prime Now service is all about delivering items in one hour, previously the company has used this service to deliver fresh produce and groceries within an hour for an additional charge. Now it’s expanding the service’s scope to include restaurant deliveries as well.
It’s not a surprise to be honest, since there have been reports recently that Amazon is hiring for a restaurant division in order to go head to head against similar services like Grubhub. Amazon’s food delivery service will expand to more neighbourhoods in Seattle soon and will subsequently be launched in all markets where Prime Now is available.
Amazon Prime members will be able to view menus from participating restaurants within the app, they just need to place an order and they can track their order in real-time as it gets prepared by the restaurant and then sent out for delivery.
The company promises that customers will have their food delivered in one hour or less with no delivery fees or additional charges. It’s slightly different from Prime Now which offers free two-hour deliveries but charges an additional $7.99 if you want your order to be delivered in one hour, but from the looks of it free one-hour food delivery might only be offered for a limited time.