Instagram logoComputers have certainly changed the way in which we work – as the sheer raw computing power of modern day machines are able to crunch data at super fast speeds, not to mention come up with various calculations in a jiffy. What if such capability was to be harnessed in something that is more abstract – such as the beauty of a person? That would certainly be an interesting experiment, and it does look as though an advanced computation algorithm has been developed by researchers at Indiana University, where this unique method will hopefully be successful in identifying new faces which have the potential of being successful where the modeling world is concerned.

It has been said that such a computation algorithm is apparently correct in over 80% of the time, where it will enlist the help of data from Instagram before arriving at its prediction. The use of Instagram data and computational methods on a database of professional female fashion models will figure out various parameters including hip, waist, height, dress and shoe size, runways walked, modeling agency and eye color, before coming up with the popularity level of a particular model.

Generally speaking, a model will be in a greatly disadvantaged position if she does not have an Instagram account, or has one with a low number of likes and comments, as that will often translate to a poorer performance on the runway.

Giovanni Luca Ciampaglia, a postdoctoral researcher at the Center for Complex Networks and Systems Research, shared, “Social media is changing the game dramatically. Traditionally, models don’t interact with consumers; but now their online activity plays an important role in popularity and, ultimately, success”.

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