AT&T today confirmed that it’s going to acquire Quickplay which is a cloud-based platform that’s used by streaming video services. The acquisition has been announced prior to the launch of DirecTV’s standalone TV streaming service later this year. In case you’re not aware, DirecTV is now owned by AT&T, and the company has previously confirmed plans to launch a standalone TV streaming service in 2016.
AT&T confirmed plans of a streaming service some three months ago. The cross-platform service is slated to arrive later this year when it will take on the likes of Sling TV and PlayStation Vue, similar over-the-top online TV streaming services.
Quickplay already happens to support AT&T’s existing U-verse service so it doesn’t have to build its relationship with the communications giant from scratch. The acquisition will aid AT&T in scaling and operating a video distribution platform that provides viewers with a high-quality streaming experience regardless of the device they use.
AT&T did not disclose the terms of this deal but did mention that it plans to keep Quickplay’s entire workforce. It’s also going to let Quickplay continue as a separate business and it can continue to expand its customer base by providing support to other content distributors and video providers as well.