Pokemon GO is without a doubt the most popular game on mobile at the moment, or maybe even the most popular game overall. However what’s the point of being so popular if you can’t cash in on it, right? Turns out the folks behind the game, Niantic Labs, are most definitely raking in the cash.
According to the numbers provided by App Annie (via VentureBeat), it seems that Pokemon GO is doing incredibly well, so much so that they are reporting that the game makes a whopping $10 million a day in terms of revenue, and this is also despite the fact that the game has yet to be launched in most parts of the world!
Now previously we had read a report that indicated that the game might have peaked in the US, and while that could be true, it doesn’t seem to matter as it still has no issues of making a ton of money for its developers via in-app purchases. App Annie also notes that Pokemon GO isn’t a threat to other mobile games as they have not detected any meaningful declines in terms of revenue for other games such as Mobile Strike, Clash of Clans, and Candy Crush saga.
The report also suggests that other developers can learn from Pokemon GO’s success, and how the game has opened up a ton of new opportunities for augmented reality-based apps/games in the future. Of course we should point out that these numbers aren’t the official numbers from Niantic themselves, so obviously take it with a pinch of salt.